K-Beauty continues to dominate the global market, and Olive Young remains at the forefront of skincare and cosmetics trends. As Korean beauty products evolve, 2025 brings new must-have skincare, makeup, and haircare essentials that are scientifically advanced, eco-friendly, and travel-friendly.
If you’re visiting Korea or shopping online, these are the top Olive Young products you shouldn’t miss this year!
1 Fino Premium Touch Hair Oil (피노 프리미엄 터치 헤어 오일) – Ultimate Hair Repair
Best for: Dry & damaged hair
Price: ₩22,000 (~$16 USD)
Where to Buy: Available in Olive Young stores & online
Description:
This premium hair oil is infused with skincare-grade ingredients like squalane, pearl peptides, and phytosteryl derivatives to deeply nourish and strengthen damaged hair. Whether your hair is damaged from bleaching, dyeing, or excessive heat styling, this lightweight formula repairs split ends and restores shine without making your hair greasy.
Why It’s a Must-Buy:
Repairs & strengthens damaged hair
Non-greasy, lightweight texture
Smooths frizz & adds long-lasting shine
2 Parnell Serum in High Glow Cushion (파넬 세럼 인 하이글로우 쿠션) – Radiant & Dewy Skin
Best for: Natural glow & lightweight coverage
Price: ₩35,000 (~$25 USD)
Where to Buy: Olive Young exclusive
Description:
This serum-infused cushion foundation hydrates while providing buildable coverage. It contains soothing ingredients like Centella Asiatica and niacinamide, ensuring long-lasting hydration and a radiant glow. The ultra-thin formula blends seamlessly into the skin, covering redness, fine lines, and dullness without feeling heavy.
Why It’s a Must-Buy:
Perfect for the “Glass Skin” look
Infused with a serum for added hydration
Lightweight but long-lasting coverage
3 Innisfree Retinol Cica Blemish Ampoule Pad (이니스프리 레티놀 시카 흔적 패드) – Acne & Scar Solution
Best for: Acne-prone & sensitive skin
Price: ₩28,000 (~$20 USD)
Where to Buy: Olive Young, Innisfree stores
Description:
This multi-purpose toner pad combines the power of pure retinol and cica (Centella Asiatica) to reduce acne scars, control sebum, and exfoliate dead skin cells. Unlike harsh retinol products, this formula is gentle enough for daily use, making it perfect for beginners.
Why It’s a Must-Buy:
Fast-absorbing, non-irritating retinol
Reduces acne scars & soothes inflammation
Convenient pad format for easy application
4 Round Lab Birch Juice Moisturizing Cream (라운드랩 자작나무 수분크림) – Ultimate Hydration
Best for: Dry & dehydrated skin
Price: ₩32,000 (~$23 USD)
Where to Buy: Olive Young, Round Lab official store
Description:
A holy grail moisturizer among K-beauty lovers, this cream boosts hydration levels with birch sap and hyaluronic acid. It provides deep moisture without clogging pores, making it ideal for all skin types, including oily skin.
Why It’s a Must-Buy:
Lightweight yet deeply moisturizing
Strengthens skin barrier with natural birch juice
Best-selling moisturizer in Korea for multiple years
5 Amuse Dew Power Vegan Lip Balm (어뮤즈 듀 파워 비건 립밤) – Hydrating & Tinted
Best for: Dry lips & natural color boost
Price: ₩18,000 (~$13 USD)
Where to Buy: Olive Young, Amuse official store
Description:
This vegan lip balm provides a sheer wash of color while deeply hydrating your lips. Infused with plant-based butters and oils, it locks in moisture for hours while giving a healthy, natural tint.
Why It’s a Must-Buy:
Hydrating & lightweight formula
Vegan & cruelty-free
Perfect for a “your lips but better” look
6 Torriden Dive-In Serum (토리든 다이브인 세럼) – Plump & Hydrated Skin
Best for: Dehydrated & dull skin
Price: ₩29,000 (~$21 USD)
Where to Buy: Olive Young, Torriden official store
Description:
This highly-concentrated hyaluronic acid serum provides instant hydration and a long-lasting moisture boost. Unlike traditional hyaluronic serums, Torriden Dive-In uses low-molecular-weight HA, allowing it to penetrate deeper into the skin.
Why It’s a Must-Buy:
Best for dehydrated & sensitive skin
Non-sticky, absorbs quickly
Fragrance-free & suitable for sensitive skin
Why Shop at Olive Young in 2025?
Korea’s No.1 Beauty Retailer – Olive Young is the go-to destination for the hottest skincare and makeup trends.
Exclusive Products & Discounts – Many brands release Olive Young-exclusive products that you can’t find anywhere else!
Online Shopping for Global Customers – If you’re not in Korea, you can order through Olive Young’s global website.
Pro Tip: Always check for Olive Young’s monthly sales and gift promotions to get the best deals on these must-have products!
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