South Korea has become a global fashion powerhouse, influencing trends worldwide with its unique blend of streetwear, luxury, and minimalism. Many Korean fashion brands have gained international recognition, especially as K-pop idols, actors, and influencers showcase their styles.
If you’re looking to upgrade your wardrobe with some Korean fashion favorites, here’s a guide to the most popular brands in 2025, along with the celebrities who wear them, store locations, and price ranges!
1 Ader Error (아더에러) – The Iconic Streetwear Brand
Worn by: G-Dragon, BLACKPINK Jennie, BTS RM
Where to Buy: Flagship store in Hongdae, Seoul / Online
Price Range: $150–$600 USD
Why It’s Popular:
Ader Error is one of Korea’s most influential streetwear brands, known for its oversized silhouettes, bold colors, and playful graphics. It has collaborated with Maison Kitsuné, Converse, and Zara, bringing Korean street fashion to the global stage.
Celebrity Influence:
- G-Dragon has been spotted in Ader Error hoodies and jackets during airport arrivals.
- BLACKPINK Jennie rocked an Ader Error varsity jacket in a photoshoot, skyrocketing its demand.
- BTS RM, known for his love of street fashion, frequently wears Ader Error sweatshirts and beanies.
2 Andersson Bell (앤더슨벨) – Scandinavian Minimalism Meets Korean Style
Worn by: BTS V, Red Velvet Seulgi, EXO Kai
Where to Buy: Flagship store in Hannam-dong, Seoul / Online
Price Range: $100–$500 USD
Why It’s Popular:
Andersson Bell merges Scandinavian minimalism with Korean streetwear, creating chic, gender-fluid designs. The brand’s structured blazers, wide-leg trousers, and asymmetrical tops have made it a favorite among fashion-forward K-pop idols.
Celebrity Influence:
- BTS V wore an Andersson Bell trench coat during an Elle Korea editorial, making it a viral item.
- EXO Kai styled an oversized Andersson Bell sweater in a campaign shoot.
- Red Velvet Seulgi often showcases Andersson Bell pieces on her Instagram, inspiring fans worldwide.
3 Wooyoungmi (우영미) – High-End Menswear Loved by Global Icons
Worn by: EXO Baekhyun, TXT Yeonjun, Pharrell Williams
Where to Buy: Gangnam, Seoul / Luxury department stores worldwide
Price Range: $300–$1,500 USD
Why It’s Popular:
Wooyoungmi is a luxury menswear brand that has earned global prestige. Known for elegant tailoring, structured coats, and high-quality fabrics, it has been featured in Paris Fashion Week.
Celebrity Influence:
- EXO Baekhyun wore a Wooyoungmi blazer in a Harper’s Bazaar Korea shoot, giving the brand an elegant K-pop edge.
- TXT Yeonjun, a rising K-pop fashion icon, has styled multiple Wooyoungmi outfits for performances and fashion campaigns.
- Pharrell Williams has been seen wearing Wooyoungmi jackets, bringing Korean high fashion to the international stage.
4 Recto (렉토) – Minimalist Chic Loved by Actresses
Worn by: Jung Yu-mi, Suzy, IU
Where to Buy: Boutiques in Seoul & Online
Price Range: $150–$700 USD
Why It’s Popular:
Recto is known for its understated, minimalist aesthetic. Its structured blazers, pleated skirts, and neutral-tone dresses make it a favorite among actresses and influencers.
Celebrity Influence:
- Jung Yu-mi has worn Recto coats during movie promotions, embracing its effortless elegance.
- Suzy was spotted in a Recto wool coat in a drama shoot, making it a winter must-have.
- IU styled a Recto knit dress during a music show appearance, boosting its popularity.
5 After Pray (애프터프레이) – Casual Wear with an Urban Edge
Worn by: Park Seo-joon, BTS Jungkook, Song Kang
Where to Buy: Boutiques in Seoul & Online
Price Range: $80–$300 USD
Why It’s Popular:
After Pray specializes in modern, casual wear with oversized fits and trendy prints. It’s often seen in Korean dramas and variety shows, making it a popular brand among young actors.
Celebrity Influence:
- Park Seo-joon wore an After Pray bomber jacket in Itaewon Class, causing a surge in sales.
- BTS Jungkook was spotted in an After Pray hoodie at the airport, making it a hot-selling item.
- Song Kang, known for his effortless street style, frequently wears After Pray in magazine shoots.
6 Amomento (아모멘토) – Timeless & Sustainable Fashion
Worn by: Kim Go-eun, BLACKPINK Lisa, Aespa Karina
Where to Buy: Flagship store in Hannam-dong, Seoul / Online
Price Range: $100–$500 USD
Why It’s Popular:
Amomento is all about sustainability, using eco-friendly fabrics and neutral tones. Its relaxed, sophisticated pieces are perfect for those who love effortless chic.
Celebrity Influence:
- Kim Go-eun has been seen in Amomento trench coats, embracing its refined aesthetic.
- BLACKPINK Lisa styled an Amomento knit top in a Vogue Korea shoot.
- Aespa Karina paired an Amomento wool skirt with bold accessories, showing off the brand’s versatility.
7 NU (엔유) – Experimental Korean Streetwear
Where to Buy: Select boutiques in Seoul & Online
Price Range: $120–$600 USD
Why It’s Popular:
NU is one of the newer brands on the scene, focusing on bold prints, unique silhouettes, and textured fabrics. Its designs push the boundaries of modern Korean fashion.
Celebrity Influence:
- Sunmi wore a NU oversized shirt in a music video, making it an instant hit.
- LE SSERAFIM Kazuha styled a NU cropped jacket for a magazine shoot, highlighting its edgy appeal.
- SHINee Key, a known fashion trendsetter, frequently wears NU in airport fashion.
Where to Shop for These Brands?
In Seoul:
Hannam-dong – High-end boutique stores
Hongdae – Trendy streetwear brands
Gangnam – Luxury Korean fashion
Online:
W Concept – Curates top Korean fashion brands
SSENSE & Farfetch – International shipping for Wooyoungmi & Ader Error
Official brand websites
Which brand is your favorite? Tell us in the comments!
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